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Getting connected with EFI

Getting connected with EFI


EFI’s Connect 2014 Users Conference, the largest in Connect’s history attracted 1500 attendees, one third more than the 2013 event, thus reflecting the increased customer interest in the high-level business and technical training the conference provides. 

Now in its 15th year, Connect was held at the Wynn Las Vegas and offered more than 150 educational sessions, including technical expert training for MIS/ERP workflow, web-to-print, eCommerce, digital front end print management and inkjet production printing using EFI’s product portfolio. This year’s conference also featured a business development track developed and led by senior consultants from industry analyst firm InfoTrends.

Frank Mallozzi, Senior Vice President of Worldwide Sales and Marketing at EFI, commented:  “We h worked harder than ever before to make this year’s Connect a world-class conference and a must-attend event for print professionals looking to stay ahead in a competitive market and the fact that we reached maximum capacity indicates that there is significant appetite in the market for a focused, comprehensive, educational event that provides attendees with tangible information on improving their businesses.”

In addition to the increased attendance, EFI also recorded growth in partner activity, with 100 percent of Connect’s available exhibit space selling out in the weeks leading up to the event. Attendees were also able to see some of EFI’s most-advanced technologies, including EFI Wide-Format and VUTEk printers, EFI Fiery print workflow products and EFI Productivity Software MIS/ERP, web to print and eCommerce software.

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