Green with benefits
With ISO14001 certification and a group-wide commitment to recycling and environmentally sound initiatives, it isn’t surprising that Cardiff-based sign and graphics company, Morgan Signs decided to purchase an eco-friendly latex printer, but it wasn’t just for green reasons that it selected a Mimaki JV400.
Having originally invested in a Mimaki JV3, Morgan Signs has significantly increased its in-house graphics capability over recent years, having also acquired a JV33, together with a host of Mimaki cutting plotters, laminators and other high end kit that serves both its signmaking arm and its newly formed PopIn Vehicle Graphics division, which specialises in fleet liveries and vehicle branding.
Formed in 2013, PopIn Vehicle Graphics is based in the same, substantial premises as the rest of the Morgan Signs’ operation, but features an impressive climate controlled double vehicle bay, which is ideal for the preparation of vehicles and the installation of vehicle graphics. The team of four specialist fitters is lead by Managing Director Craig Lovegrove, who when explaining his company’s latest purchase said: “Although it wasn’t much of a decision to stay with Mimaki when we were looking at a new wide format printer, we still had to go through a bit of an elimination process when it came to selecting the most appropriate machine.”
He continued: ” Since we had to offer faster turnaround times, eliminating the need to out-gas prints was top of our list of priorities, thus making a latex printer a bit of a foregone conclusion. We looked at all of the available latex options but found that the Mimaki offered a number of compelling advantages that made it our number one choice.”
Rod Hill, Operations Director for the Morgan Signs Group, reported: “The Mimaki latex printer has very low running costs and that, together with the fact that we’re able to select from a huge range of materials, plus its output quality, put it head and shoulders above the competition.”
He added that the Morgan Signs Group is also very impressed with the rebate linked recycling scheme that is run by Mimaki’s UK distributor, Hybrid Services, which he believes fits well with his company’s commitment to eco-responsible printing. He said: “Hybrid’s “Let’s Do MORE” scheme, which centres on the recycling of the solvent ink cartridges used by our two Mimaki solvent printers, enables us to demonstrate to prospective clients that we are doing everything we can to minimise our environmental impact, which, since many of our clients come from within the construction sector where recycling is now considered to be both a moral and commercial obligation, is very important for us.”
However, in addition to ticking a multitude of eco positive boxes, Rod Hill has also been won over by the smooth gradients, drop shadows and colour matching provided by the Mimaki RasterLink RIP software, pronouncing it to be: “She so good that our production time has sped up even more! He continued: “Whereas before we were applying cut vinyl in a limited range of colours, the Mimaki RIP, printer and cutter combination means that we can now print, laminate, cut and apply in one seamless process!”