Greenspace gets a boost
When Ordinance Survey decided to organise a PR event to promote the launch of Greenspace, a new free layer in Ordnance Survey Mapsthat enables users to pinpoint green spaces across England, Scotland and Wales, it commissioned W&Co to produce decorative signage for the event.
The brief required W&Co to produce a giant freestanding map pin and various handheld arrow-shaped signs, but with the added proviso that they were both lightweight and robust enough to be handled by school children during the course of the campaign, which was to travel across the country.
Accordingly, W&Co selected display-grade polystyrene with a flame retardant additive as its material of choice.
The arrow-shaped signs, which are 30cm tall and up to two metres in length, were machine cut from blocks of polystyrene and shaped with radius corners to ensure safer handling. They also feature a matt emulsion paint finish, which also added strength, and white, self-adhesive vinyl lettering.
The giant pin, whichis an impressive seven-foot tall and one-foot thick,has a hollow centre and features a central pole fixed to an MDF base that is stabilised with white wedges to ensure stability. A variety of miniarrow signs are also fixed to the pole for added decorative effect. The MDF base and sides of the pin are covered in a realistic faux grass, while the front is finished in matt green emulsion paint and further complemented with white vinyl logos and lettering, that can be quickly and easily updated when required.
Since the official launch of Greenspace at the beginning of July, the signage has travelled around the British mainland, visiting schools and local councils and has even been photographed with MPs and TV celebrities, such as Ben Fogle, to help raise awareness of Greenspace.