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HNS Signs seeks a new owner

HNS Signs seeks a new owner

Fourth-generation sign writer Michelle Henry is set to leave her mark on an entire city, having built up Birmingham’s HNS Signs into an award-winning business.

Thanks to its use of a combination of Roland digital printing systems and traditional signmaking techniques, the company’s work has a highly recognisable style, which Michelle will leave in the care of a new owner when she moves abroad.

Michelle says she was making signs from the age of four, but moved away from the industry to pursue other ambitions, until she found herself working at a sign shop in Australia.

“I fell back in love with it,” she confided. “I find signmaking relaxing and therapeutic and it’s also second nature to me, having been brought up around my grandparents’ sign business, which they sold in 2000.”

However, Michelle is now heading to Australia again, this time permanently, and consequently she’s looking for a new owner for business.

She observed: “I’m gutted to say goodbye. The buyer has to be right, and needs to be someone with the same level of creativity tas the rest of the HNS team.”

In 2010, HNS Signs decided to move into larger premises, intending to share the 5,000sq.ft building with another party. However, that company pulled out and the signmaker had space to fill and rent to pay.

Michelle explained: “I decided to invest in equipment that would enable us to move more work in-house and increase our profit margins, so with a government grant I bought a Roland SOLJET Pro 4 XR-640 printer/cutter. I had seen the machine at our existing hardware supplier’s premises and knew Roland had a great reputation.”

Of the XR-640, she comments: “I love how quick it is. It’s so simple to use and produces a great quality print. It also gives us more freedom and control over our output. For example, if we’re printing wallpaper or a vehicle wrap and have to re-print a panel, we can do that immediately in-house with no delays from outsourcing.”

The Roland SOLJET Pro 4 XR-640 large-format system combines accurate contour-cutting technology with excellent quality print using CMYK, metallic and white inks. It’s ideal for use in a wide variety of applications, including vehicle wraps, fine art, labels, decals, POP displays and more.

Michelle noted that the addition of a Roland digital printer, plus a Roland plotter, provided HNS Signs with the ability to sell new products to existing customers, such as wallpaper to the buyers of external signage.

Indeed, it’s this fusion of traditional signmaking with Roland digital print-and-cut output that has helped to create the company’s distinctive signature style, which has won it several awards. These include both a FESPA Award and a BSGA British Sign Award in respect of its work at the Arcadian centre in Birmingham’s Chinese Quarter last year, plus a BSGA British Sign Award for its signage for the Pennyblacks bar, at Birmingham’s canal-side Mailbox complex in 2014.

In addition, HNS Signs undertook a stealth project to transform The Bulls Head into the Shelby family’s pub, The Garrison for the BBC’s Peaky Blinders in just five days.

Currently, the company is working on-site at The Kettleworks, a major residential development in Birmingham’s vibrant Jewellery Quarter, which will further augment Michelle’s substantial legacy.

 To speak to a Roland specialist about the Roland SOLJET Pro 4 XR-640s or any other solution from the company’s extensive range, visit:

 For further information on HNS Signs visit

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