It’s all about image
Founded in 1996, Image Technique, which employs 45 people, specialises in the design, production and installation of signs, manufacturing almost everything required in-house.
Explaining the company’s rationale, Director Des Kenehan, said: “Our objective is to generate iconic signs that improve the image of companies such as Debenhams, B&Q, Halfords and Pets at Home, but whilst our core business is still signmaking, nowadays there is an increasing demand for integration with all kinds of graphic elements too, which makes in-house print production a necessity if we are to control all aspects of quality and meet tight dedlines.”
Accordingly, two years ago Image Technique installed a Fujifilm Acuity Advance HS on which to produce all of its print related jobs, an acquisition that enables the company to print directly onto rigid media while also offering the added value of a white ink option. Happily, the ROI with the Acuity Advance HS was almost instantaneous, with the demand for printed work constantly rising. Thus when Des and his fellow directors, James Dawson and Gavin Smith, decided to invest in a superwide format printer to help fill the production gap unsurprisingly, the company once again turned to Fujifilm, whose three-metre version of the Uvistar Pro8 perfectly fit its criteria.
Des continued: “We were so pleased with the high quality we were achieving with the Acuity Advance HS that we didn’t want to lower expectations. For us, the Uvistar Pro8 represented the ideal compromise between quality and productivity. The vivid colours and adhesion offered by Fujifilm’s inks, together with the perfect skin tone reproduction, are balanced with a significant throughput speed.”
He is also keen to highlight the Uvistar’s additional benefits, which include the ability to simultaneously print onto two rolls of the same material, thus significantly improving efficiency. Des also reports that the company is taking full advantage of the extensive range of Euromedia substrates that Fujifilm offers, such as vinyls, PVC and banners.
He added: “In terms of efficiency, a key advantage for us is the flexibility we have to allocate jobs to either the Acuity Advance or the Uvistar, secure in the knowledge that we’re guaranteed consistent results, as Fujifilm’s expertise in colour management has helped us to make the most of both the devices, by calibrating them to achieve uniform quality.”
With the Uvistar Pro8 already having dramatically improved Image Technique’s competitiveness, by boosting its productivity and enabling it to extend its range of services, the company is now embracing the digital signage market with the creation of a dedicated business unit called Vueinti.
Des concluded: “Thanks to Fujifilm’s equipment coupled with our skills and technical knowledge, we’re able to make use of the most appropriate methods to provide clients with both print and digital tools that can convey their marketing messages in the most effective way.”