Inspirwood spreads happiness
By creatively combining Mimaki printers, carpentry, laser cutting and CNC machining techniques, Inspirwood’s team of designers is currently helping customers to communicate through the use of decorated wooden products even more than usual.
Offering a range of imprinted wooden products, that range from stationery and business cards, through to signage, point of sale and trophies, the Teignmouth-based business was recently featured on BBC News, following its wooden rainbow charity campaign.
Inspirwood’s Pete Williams explained: “We’re hoping to spread a bit of happiness and positivity. We have a friend who works for the NHS in Torbay and we felt really bad that she was working her socks off doing long days while we were doing not a lot really.
“We also have other friends working in supermarkets and for the Royal Mail and we felt a bit inadequate, so my wife Kate and I decided to do something,”
Hence the wooden rainbow keyrings, which are being sold for £4.00 each and are printed onto sustainable birchwood using the company’s Mimaki JFX200-2513 LED UV flatbed printer. All of the resulting profit will go to three charities: Age UK, a local food bank and NHS Charities Together.
Pete confirmed: “These can be ordered and personalised online and sent to someone special as a way of saying ‘Thanks’.”
The ‘Show you care and gift someone a rainbow’ campaign aims to raise £100,000 for the charities involved in COVID-19 resilience and Inspirwood had already received around 300 orders just a week after the keyrings were made available.
Having originally founded a graphic design studio in 2004, Pete and Kate Williams developed Inspirwood in 2012 to specialise in the printing and decoration of wooden substrates. The company now employs six people and works with some of the most forward-thinking businesses around the globe. After investing in its first small format Mimaki UJF-3042FX Inspirwood further expanded its digital print capability with an investment in a grand format Mimaki JFX200-2513 printer in 2017, purchasing both machines from authorised reseller partner, printMAX,
Pete recalled: “Back in 2012, we made a conscious decision to focus on wood, following a chance encounter with a client who gave us some offcuts of wood veneer. After extensive prototyping on a desktop printer, we produced some business cards for ourselves and the response was so positive that we moved things up a level with the investment in the initial Mimaki machine.”
This was followed by over two years of testing, sourcing and product trials, before scoring Inspirwood made a big breakthrough when it received an order from Lush Cosmetics for wooden product tags.
Pete continued: “We were printing around 100,000 tags a month on the A3 Mimaki UJF and with more enquiries from other clients and a desire to further increase the scope and volume of our product range, we invested in the 8’ x 4’ Mimaki JFX.
“We initially found printMAX online and right from the first product demonstration, it has really looked after us.”
With an ongoing commitment to ensuring that ethical and environmental considerations remain at the heart of the business, Inspirwood prides itself on its green working practices and the sustainable sourcing of the wood that it uses for its product ranges. Pete observed: “Our whole ethos stems from a desire to deliver any printed, promotional or marketing requirement that a customer has, on wood rather than using more typical signmaking substrates.”
For any company that is constantly striving to push both the creative and technological boundaries in order to develop new products and solutions, print hardware remains a pivotal part of its business. By using direct to substrate printing in tandem with laser cutting and engraving, Inspirwood offers a highly original solution that draws on the myriad advantages provided by the Mimaki JFX, with its combination of clear varnish, white ink and process colours.
Pete opined: “Years of development and prototyping have enabled us to blend our creative skills with traditional carpentry and merge design, print and woodworking into one cohesive whole.”
A unique proposition that naturally lead to the production of Inspirwood’s headline-grabbing wooden rainbow charity campaign, while also spreading happiness and positivity through the medium of print!
Rainbow keyrings can be ordered and gifted through Inspirwood’s online store
For further information on Mimaki printers and cutters, visit: www.hybridservices.co.uk