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It’s a Blue Christmas

It’s a Blue Christmas

The Christmas spirit has arrived in Bath with shoppers being treated to a magical snowy window display at The Loft, using graphics that were printed and installed by Drytac.

Located in the historic city’s creative Bartlett Street Quarter, The Loft is a contemporary concept store that houses independent women’s fashion and homeware retailer Blue. To match its individual style, Blue needed an eye-catching yet minimalist window display to help it prepare for the Christmas shopping season.

Located in nearby Bristol, the Drytac Academy provided a stunning window graphic, printed on a Fujifilm Acuity printer on Drytac ViziPrint Impress Clear UV. As a leading international manufacturer of self-adhesive materials for the large format print and signage markets, Drytac has developed a range of products that have been specifically designed for use in window displays.

ViziPrint Impress Clear is an optically clear, recyclable PET film for self-adhesive applications on glass and other smooth, flat surfaces. It is durable and water-resistant, and can be reverse-printed using UV, latex, solvent and eco-solvent ink technologies. Importantly, it is manufactured with Drytac’s innovative adhesive that facilitates simple, installation, repositioning and clean, residue-free removal.

Drytac Academy Manager Gareth Newman installed the window graphic, which features a predominantly white design of a snow-covered festive town with Santa’s sleigh flying overhead.

He commented: “ViziPrint Impress Clear is the perfect product for the creation of dramatic window displays thanks to its clarity, ease of application and its mechanical bond that gently adheres images to ensure that window graphics stay bright.”

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