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Macro Art’s Durst revolution inspires two more investments

Macro Art’s Durst revolution inspires two more investments

Wide format service provider Macro Art started live printing this week with two more Durst machines as new customers come on board, further fuelling the company’s rapid expansion.

Little more than four years after a management buyout, Macro Art’s turnover has shot up from £6million to £11million. Contract gains are being secured on the back of the new investments in Durst systems – the company now has four machines – that have revolutionised its business.

The Durst Rho P10 250 HS-Plus UV hybrid system and Durst Rho 512R-Plus roll-to-roll UV printer were installed at Macro Art’s base in Abbotsley, Cambridgeshire. The Rho 512R, which includes fine art mode, will enable Macro Art to produce fine quality, backlit work. Macro Art, which specialists in larger project and dye sublimated textiles, will be using the machines across its core areas of business, including the event, exhibition and retail sectors where ever-shorter lead times and higher print quality are demanded by customers.

Michael Green, Macro Art’s Commercial Director, who is based in its project management office near Waterloo in London, said: “Durst kit has revolutionised our business. The investments have enabled us to step into quality markets that were unobtainable before. We would not be where we are today without the Durst equipment. No argument. We could not have done without them.

“As one example, the investments will help with backlit work commissioned by a major new retail client that requires top quality print in a very short lead time. And in another, we could never have created 60 percent of the exterior printing for an international air show within the agreed timeframe without our five-metre Rho. Print requirements and delivery, even to Europe, are now as little as 48 hours. We are incredibly excited about the potential opportunities ahead.”

The P10, often referred by customers as the ‘benchmark in quality, production and reliability’, will replace another manufacturer’s equipment and ramp up capacity. There were also environmental considerations for the Rho give-metre printer, which will also benefit from lower ink consumption, thanks to the use of Durst flexible inks. Macro Art already had previously invested in Rho 512R and Durst Rho 322 production printers from Durst.

Peter Bray, Managing Director of Durst UK and Ireland, said: “We’re confident that these new investments in our systems will help Macro Art take its business to yet another level. Macro Art is a perfect example of how companies really engage with the Durst ethos when they visit Durst’s Lienz facility or our head office less than two hours away in Brixen, northern Italy. Durst is a special company producing fantastic products and software.”

For further information on Macro Art, visit:

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