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Magna Signs powers ahead with an Anapurna

Magna Signs powers ahead with an Anapurna
Ben Ashdown, Managing Director at Magna Signs in Nuneaton, summed up the extraordinary impact his company’s purchase of a wide-format hybrid 3.2-metre Agfa Anapurna H3200i UV LED printer has made, by declaring: “We’ve quadrupled the amount of material we can print for one contract!”

The main challenge facing Magna Signs was one of volume; there was too much demand for the business to meet in-house, particularly as the volume from a large contract with one of its key clients was increasing.

However, allowing the business to boost capacity wasn’t the only advantage of this new addition to Magna’s inventory. Ben added: “It has opened up a few different avenues as to what we can print – there were many things we couldn’t do in-house before, but because the Anapurna is the first UV hybrid machine that we’ve had, it has enabled us to further expand our range of output.”

The Anapurna H3200i LED permits Magna to work with a wider range of media, thus potentially opening up new revenue streams. Ben continued: “Having a UV hybrid printer with a built-in roll-to-roll capability has enabled us to print media that we couldn’t have previously considered when we were restricted to using solvent inks. We just couldn’t meet that demand before, but now we can do it all in-house.”

The majority of that work involves printed Correx boards as part of the company’s contract with its key client, although other projects, such as construction hoardings and property signage can also go through the machine.

When on the hunt for the right piece of kit to meet its needs, Magna turned immediately to Agfa reseller Josero, as it has enjoyed a longstanding relationship with Managing Director Sarah Winterbottom. Although the company also explored other printer options, it transpired that the Agfa Anapurna fitted Magna’s needs perfectly, with Ben describing the model as: “A level up in terms of size, volume and speed’.

Despite COVID restrictions hampering the usual face-to-face process, the printer’s acquisition went off without a hitch. Ben recalled: “It was here within two weeks, and I couldn’t fault the experience of the build and support from Josero. Further, the support, in terms of service and build, from Agfa was really good, too.”

In addition, Ben and Magna will also be able to take advantage of Agfa’s partnership with Profitable Print Relationships, which is providing added value business coaching to new Agfa customers.

All in all, the whole purchasing process has proved so successful that Ben has confirmed that when Magna Signs is in need of its next piece of equipment, Josero will once again be its first port of call.

 For further information on Magna Signs, visit:  www.magnasigns.co.uk

 For further information on Josero, visit: www.joseo.com

 For further information Agfa’s full printer range, visit: www.agfa.com

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