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A momentous occasion

A momentous occasion

With Sky Pro Cycling celebrating its second consecutive win in the Tour de France, Signs Express (Manchester) was on hand to lend graphic support for the momentous occasion in Paris.

Providing a wide range of car graphics and signage for the riders and team support vehicles, the company has travelled across Europe during the road cycling season for the past four years to give its support. To kick start the winner’s celebrations, the team support vehicles were branded yellow to match the famous winner’s jersey.

The teams’ two cars and buses used to support the riders along the route were re-branded with partial vehicle wraps using Multi-fix vinyl supplied by All Print Supplies (APS) that was digitally printed and applied. After the success of the yellow vehicle branding in 2012, the Sky Pro team and vehicle manufacturer Jaguar demonstrated their appreciation of the fans by launching a competition to have silhouettes of supporters included on the graphics.

Co-owner of Signs Express (Manchester), Lee Eaton commented: “We feel privileged to have been involved in such a prestigious event and delighted to have been able to pull out the stops as timing was crucial. With the surplus vinyl, we even branded the team’s iPhone cases which added a final touch to the whole experience!”

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