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MX Display increases its turnaround times with EFI

MX Display increases its turnaround times with EFI
 MX Display has invested in an EFI VUTEk FabriVU 340i textile printer and a High Roller Carousel storage solution from CMYUK. The printer was installed in November last year, followed quickly by the Carousel.

The VUTEk FabriVU 340i replaces two older printers, which although they offered high-quality output, were no longer fast enough for the new demands of the business.

MX Display’s Managing Director, Adrian Rushton explained:  “We added digital textile production to our portfolio of services a decade ago, by initially outsourcing the printing. However, we quickly realised the potential of the market and thus acquired two textile printers. They’ve done us proud and have been great assets, but the market has changed, our volumes have increased and accordingly our turnaround times were decreasing.

“We bought into textile printing because we saw the opportunities it would offer with our clients in the education, corporate and retail sectors who were asking if we could help them to improve their interiors. We felt that simply hanging banners just wasn’t cutting it, so we started to offer hanging drapes as an alternative and, instead of putting printed Foamex on their walls, we used silver frames with printed fabrics in them.”

In 2019, pre-pandemic MX Display developed a strategic plan for significant growth, targeting corporate interiors, fabric wallcoverings and commercial environments. It was a successful enterprise leading to increased output. However, what started to become apparent was that its printing production equipment wasn’t really up to the job.

“It was a struggle to deliver on the speedy turnarounds that we were being asked for,” observed Adrian. “Covid certainly played a part in that everyone was leaving everything to the last minute just in case of cancellations or other unforeseen business issues. We were working to stringent just-in-time printing deadlines but didn’t really have the capacity to deliver.”

Fortunately, the purchase of the FabriVU 340i from CMYUK transformed the situation. A 3.4m wide dedicated roll-to-roll textile printer that features inline fixation, it enables users to print directly onto fabric and sublimate within a single operation, but in order to provide maximum flexibility, inline sublimation can also be turned off, allowing for paper transfer printing that can be fixed with the use of a stand-alone calendar press.

Adrian continued: “The increased volume, speed and capacity that the FabriVU 340i provides has future-proofed the business certainly for the next few years. The inline finishing was key for us because up until this point we had always calendared offline, but in order to meet the increased turnaround times, we knew we had to turn a two-part step into a single process for the majority of the standard display fabrics that we use.

“Another important consideration that determined the choice of the FabriVu printer was the fact that the level of technical support we have experienced from EFI has always been head and shoulders above that of any other manufacturer that we’ve ever dealt with. CMYUK brings a great deal of value too; if we have any issues we can simply pick up the phone and speak to Amira [Manager of the CMYUK Academy] or Brett Platt [Textile Business Manager] who are both so experienced and knowledgeable that we don’t need to go any further.”

 MX Display’s Increased print production has also meant that the volume of materials being used at the company has escalated. Having decided that consignment stock ordering would help it to cut back on deliveries and reduce its carbon footprint, MX Display had to radically rethink its storage capacity – particularly in respect of 3.2m wide textile rolls.

The CMYUK High Roller Carousel offered an ergonomic and practical solution. It is able to store and recover roll material efficiently and ergonomically, removing the need for any manual handling or time wasted searching for rolls that always seem to be at the bottom of a pile.

A small footprint ensures it doesn’t take up much-needed floor space, but instead cleverly optimises the company’s vertical dead space. The Carousel can be customised to fit exact dimensions and actively increase overall productivity, while also prioritising staff health and safety. The model at MX Display caters for 3.2m width rolls to a height of seven metres and can hold up to 30 rolls of textiles at any one time.

A control panel allows for a simple manual Up/Down press button or automatic selection of a specified roll that is delivered to operator/picker height at linear speeds between four and six metres per minute.

Each roll position can be adjusted every 100mm on a handling chain, thus helping to maximise capacity depending on the roll diameter. It can be loaded or unloaded with an adapted manual trolley on wheels or an ergonomic lift trolley, making self-handling safe and viable.

Adrian added: “Our CMYUK Carousel has been installed against a wall which once housed a pallet rack. We removed it and redesigned the area, which can now also accommodate a forklift for handling sheetfed products. We couldn’t do that before because we had large rolls of material piled up on the floor. We’ve managed to create working floor space and give ourselves a really smart-looking storage facility. The Carousel is a worthwhile investment that has given us a number of benefits.”

For MX Display, this year is all about ensuring stability after the stop-start rollercoaster of Covid. Adrian is cautiously optimistic that following a frantic three months leading up to Christmas, followed by a nervous January, business will continue to increase as the industry as a whole regains its confidence.

He concluded: “We need to learn to live with Covid and to get back to normality. Clients that held back are now saying they want to move forward. The last couple of years have been about firefighting but now we can get back to our strategic action plan to continue expanding in the markets we excel in and where we add real value. We’re also pushing really hard on our environmental offering and will be introducing many more eco-friendly alternatives so that we can help clients with their own sustainability goals too.”

For further information on MX Display, visit:

 For further information CMYUK, visit:

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