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Optimism high in sign and graphics industry

Optimism high in sign and graphics industry

Research commissioned by, the ISA-UK the sign and graphics’ sectors trade association, has revealed that, despite the uncertain political times, optimism is high in the industry.

 The association invited 112 people to take part in a survey designed to assess the current state of the sign and graphics sectors, 42 percent of whom are ISA-UK members and 58 percent non-members, with 65 percent of respondents representing businesses with fewer than ten employees.

More than half (58 percent) of the sign industry decision makers who took part in the online survey, reported that business turnover has increased in the past year, with a further 24 percent saying it has remained constant.

Further, 53 percent have seen customer numbers increase during the past 12 months and 31 percent said they have stayed the same.

In terms of profitability, 46 percent of respondents revealed that they have seen profits increase in the last year, with an average increase of 28 percent  A further 26 percent of respondents said that profitability had remained constant.

David Catanach, Director of ISA-UK, which was formerly known as the British Sign & Graphics Association (BSGA), said: “This is the first time we have commissioned industry-wide research and the results have been extremely interesting and positive. More than half (57 percent) of the business decision makers who completed the survey agreed that there is plenty of work available in the sign and graphics sectors and a 51 percent said that they think the industry is thriving.”

He continued: “The list of services that professional sign companies provide these days is vast. Whilst 76 percent report that general signage is still one of the most profitable elements of their business, specialist areas such as vehicle wrapping, interior décor and illuminated signs are also key. 68 percent of respondents say that their list of services has increased in the past two years.”

Rob Lambie President of ISA-UK, who has worked in the sign and graphics sectors for more than 29 years, said: “Sign and graphics professionals are more integral to the wider marketing mix than ever before and 57 percent of survey respondents said that working with marketing agencies is a key part of their job. The survey has also confirmed what many of us in the sign and graphics community have known for years, that creativity is a massive part of our industry. 79 percent of decision-makers said that their customers are looking for more creative input from their sign company these days and 80 percent agreed that design and innovation are very important to their business.”

David Catanach concluded: “It’s great news that most survey respondents are positive about the state of the sign industry and their own businesses. As an organisation, our role is to support our members and help them thrive and grow so we will be using the research findings to inform our activity over the next 12 months. Our aim is for the ISA-UK Sign Industry Survey to become an annual project so that we can track viewpoints and provide an accurate picture to our members and the wider business world.”

For further information on ISA-UK, visit: www.uksigns.org

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