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Optimism for the year ahead

Optimism for the year ahead

The technology is right, the brand expansion opportunities are there and greater political certainty will return in 2018, predicts Phil McMullin, Sales Manager at Epson UK.

“Expand the brand should be the print industry’s motto for the coming year. Sign, display and digital printing companies can, and will, continue to diversify, expanding their product portfolio by using wide format technology in new markets. Increasingly, the industry is expected to take on a more advisory or consultancy role and, as the keeper of a client’s brand, these companies are in an exceptional position to help their customers add value to their name and reputation.

I predict that we will see a resurgence of eco-solvent technology as the ink set of choice for those who want to produce vibrant outdoor displays and vehicle graphics and there will also be further expansion of dye sublimation technology for short runs of bespoke graphics, promotional products and textiles. Digital printing technology can now deliver outstanding quality across a wide array of applications without compromising productivity and companies need to take advantage or lose out to others, as the investment level in this sector is very competitive.

They should regularly check their calendars for special opportunities, such as the wedding of Prince Harry and Meghan Markle in May, which will undoubtedly provide some interesting print opportunities. There are also regular events, from London Fashion Week through to the FIFA World Cup, which might inspire promotional material.

Over the past year Epson has introduced SurePress L-4533 aqueous series of label presses and the SureColor SC F-9300 dye sublimation printer and as it invests €1.4m a day in R&D globally (about 5.2 percent of annual revenue) there will undoubtedly be developments in the next 12 months too.

I am optimistic for the coming year. I think some of the political uncertainty will evaporate and business confidence will build. Printing is holding strong, at least in the sectors we serve and with the future-minded technology that we offer.”

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