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Peter Black looks to the future with Roland DG

Peter Black looks to the future with Roland DG

Peter Black, which was first established in 1947, is always looking to the future. Part of the global Li & Fung Group and based in Salford, UK, the company is a full-service vendor, primarily in the gift industry, and offers everything from design and development to manufacture and delivery, producing both gift products and packaging, for customers operating in the gardening, children’s toys and beauty sectors.

Unsurprisingly, Christmas is one of the company’s busiest times and thus it plans well in advance, with the products destined for display high street shops and supermarkets for Christmas 2019 originally being developed in May 2018.

Peter Black has been using a Roland VersaCAMM SP-300 printer/cutter for some years, typically to make labels for bottles and wraps for complicated 3D products. However in 2018, in order to boost its productivity and service flexibility, it decided to invest in new printing equipment and attended the annual Sign and Digital UK exhibition to see the new Roland DG VersaUV S-Series LEC 330S-F200 flatbed in action on supplier Grafityp’s stand.

Matt Childs, Peter Black’s Vice-President, explained: “We had already seen the belt model of the VersaUV S-Series and knew what our old VersaCAMM could do, so we were keen to see the flatbed model at the Sign and Digital UK show.

“We had considered flatbed printers from other manufacturers, but chose the Roland S-Series for two reasons. Firstly, we were more easily able to install it in our first-floor print room thanks to its more compact size and, secondly, it has a bed that can be raised to print objects up to 200mm high.”

He added that one of the most attractive features of the S-Series, which was installed at Peter Black’s headquarters in August of last year, is its capability for direct-to-substrate printing with white ink and spot UV varnish, thus facilitating the production of mock-ups that are as ‘near as possible to production quality’.

Childs continued: “The new VersaUV is really useful, as it adds a new dimension to what we can do. For example, some customers find it difficult to visualise what the finished product will look like, so being able to print white and gloss onto prototypes and packaging means we can present an accurate visual representation from the beginning.”

This includes printing with white ink onto the clear plastic windows common in many packaging designs and directly onto corrugated cartons, which are not typically compatible with other types of ink. The Peter Black team has also been experimenting with printing onto fabric wash bags, plates, notebooks, mobile phone covers, keyrings and other gift products, and is considering an investment in a specially designed attachment for the S-Series which enables direct printing onto cylindrical objects such as toiletries and beauty product bottles.

The Roland VersaUV S-Series is a powerful UV-LED printer, available in flatbed and belt configurations to offer maximum versatility. It can print onto virtually any substrate or object, rigid or flexible, up to 200mm in height and 100kg/sqm in weight in vibrant colours, sharp monochromes and even textured and embossed effects.

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