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Pinseeker is flying the flag with HP Stitch

Pinseeker is flying the flag with HP Stitch

Golf equipment specialist Pinseeker is hoping to diversify into new markets following the installation of a new HP Stitch textile printing system.

Cheshire-based Pinseeker manufactures a wide range of products for the Golf course industry, including flags, flagpins and hole cups to name just a few items in its huge portfolio.

The company has its own dedicated textile department and offers both embroidered and printed flags, which can be customised with vibrant designs and logos. Until four years ago, dye sublimation printing was outsourced at a substantial cost, before the decision was made to bring this process in-house to reduce outgoings while also expanding the Pinseeker team.

“Bringing flag printing in-house brought about a dramatic change in lots of ways,” recalled David Fairclough, Pinseeker’s Managing Director.  “We had been spending around £100,000 each year on outsourcing this work so investing in our own dye sublimation facility not only saved us money but also allowed us to recruit additional staff to improve the textile facility. It’s had a major impact.”

In early 2020, after four years of heavy use, it was time to replace Pinseeker’s dye-sublimation printer. HP distributor RA Smart, which had supplied the original system, recommended the HP Stitch S300. This fast and reliable dye sublimation solution delivers direct-to-fabric and transfer printing on one device, and offers fast and predictable colour matching and automated functions.

Fairclough continued: “RA Smart is local to us and has always been a really good supplier, so it was great to see the HP Stitch in action at its demo centre and then accept delivery of the machine in March 2020.

“The Stitch S300 offers impressive print quality and speeds, and features an efficient front-loading design and intuitive user interface. The app lets you see what it’s doing in real-time, but also helps us to plan purchasing by enabling us to compare production rates on a year to year, month to month or week to week basis, which is a very useful function for a highly seasonal business such as ours”

The new HP Stitch will play an important role in Pinseeker’s future plans, as David Fairclough explains.

He said: “Our ProPlex range of recycled plastic products, which includes such items as tee signs, litter bins and benches, is incredibly popular. We plan to expand this range and diversify into new markets, using the HP Stitch to print complementary products for our new range of outdoor furniture, such as bespoke cushions and covers, with great designs and personalisation options.”

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