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Pixartprinting to offer personalised merchandise

Pixartprinting to offer personalised merchandise

 Mass customisation has always formed the basis of Pixartprinting‘s sales strategy and the company prides itself on being able to meet its customers’ individual needs, while also retaining the benefits of mass production.

However, mindful that personalisation is increasingly also something that is being demanded by users, Pixartprinting is now entering into the world of merchandise.

From this month onwards, the company will be offering an initial selection of customisable promotional items online. The items are split into three categories: technology, office and stationery, and home and leisure.

Commenting on his development, Federico Gonzalez, Marketing and Sales Director at Pixartprinting, said: “This is a commercial decision inspired by our aim to be a global supplier that can fulfil all printing needs, and complements the unique features that we offer, including everything from our high quality printing to our easy to use online shop and discreet packaging, together with cutting-edge customer care and PixartPRO, the loyalty programme dedicated to resellers.”

The first release of the new range includes over 50 products, with thousands of different combinations. They include bottle openers, business card holders, pens, umbrellas, bottles, mugs, selfie sticks and much, much more. These everyday items, when branded, become compact marketing tools, which can be used at a plethora of different events and exhibitions, as well as in people’s day-to-day life.

Frederico Gonzalez continued: “These are just the first items, but they will be supplemented by further products that are already in the pipeline and will be further tailored to suit the precise needs of the market.

“We are sure that these items will be very popular, especially amongst those in the industry who will be able to increase their volumes more easily by accessing the best promotions through the PixartPRO programme.”

To ensure a positive user experience for the new products, Pixartprinting’s web developers have created a new interface that makes it simpler to choose the features on each item, thus enabling the colours and possible variations to be identified more easily.

The addition of this new merchandise range is further step in Pixartprinting’s expansion of its catalogue, which now includes over 400 items with three million different combinations. The new products will be customised using a range of printing technologies, using the technique best suited to the different materials and uses. These will include screenprinting and pad printing (in one or two colours) digital printing, laser engraving and sublimation.


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