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The plus factor

The plus factor


Leeds based Digital Plus is the first company in the UK to install Agfa’s new super wide, super fast Anapurna M3200i RTR with Asanti workflow.

The directors of this inspirational graphic display company flew to FESPA Munich earlier this year to pick up another award to add to its trophy cabinet and to see how it could upgrade its two existing roll-to-roll printers. Whilst exploring the exhibition floor, they saw the new Anapurna M3200i on the Agfa stand and were immediately impressed with the machine’s quality and speed.

Chris Stringwell, a Director of Digital Plus, explained: “To be honest, we hadn’t realised how far Agfa had come in display graphics. The other machines we looked at were either too expensive, too slow or the quality was not to the standard we required, but the Anapurna M3200i delivers on both the speed and quality fronts and is also very competitively priced, which is enabling us to achieve a good return on our investment.”

Digital Plus, which was founded in 1999 and now employs 20 people, provides a complete imaging a nationwide survey and installation service.  A couple of years ago it invested in its own modern premises in Leeds, from where It undertakes an extensive assortment of indoor and outdoor display assignments for a varied client base that includes many household brand names in the beauty and fashion markets, as well as building societies, utility companies, property developers, shopping centres, travel companies, museums and local authorities.

Chris’s fellow Director Owen Russell observed: “With the Anapurna M3200i we took up the dual roll option, which enables us to print two 1.5m rolls simultaneously. We also considered going down the latex route, but felt that the productivity cannot match that delivered by UV. The image quality of the M3200i is fantastic and very durable, despite the very thin layer of ink. In fact, Agfa inks are the best we have used. You can scrunch up a sheet of printed material and there’s no sign of any cracking or flaking. Over the coming months we are also very keen to maximise the potential of Agfa’s Asanti workflow.”


Both the directors of the company spent many years working in photographic labs, so colour reproduction is second nature to them. With this kind of expertise Digital Plus has built a reputation for quality and service, which is endorsed by many of its customers. This is clearly a company with a focus on building for the future and one, which is also expecting Agfa plans to be a major partner in its success.


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