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RDD Creative’s new ‘girl’ fills a gap in production

RDD Creative’s new ‘girl’ fills a gap in production

The innovative POS manufacturer, RDD Creative has installed its first inkjet printer, Agfa’s Anapurna FB2540i LED, in order to fill an important gap in its production process.

The company, which is based in Leicester, offers POS concept designs, one-off prototyping, larger scale manufacturing and installation for many of the UK’s leading retail brands.  Established four years ago, it creates amazing POS, with all processes being undertaken in-house, including 3D design development, CAD services, graphic design, joinery, acrylic fabrication, assembly and finishing, as well as flatbed and 3D printing, within its two Leicester facilities.

RDD largely works with advertising agencies, POP companies and sales promotion clients, who, in turn, work for retail brands. The company’s growth during the past four years has been accelerated by its creativity and unbeatable response times, which see it rolling out creative concepts into large-scale production. This success is also reflected in a turnover jump from £200k per annum to the equivalent per month this year, with a corresponding increase in staff from three to 45 over the same period.

The company’s founder and Manager Director, Phil Roberts explained: “The missing link in our production processes was the print. We worked with external printers and struggled to get the quality and accuracy demanded by us and required by our retail clients. In addition, we are always on a tight deadline, so moving this process in-house made sense. One morning I searched on Linkedin and found a local print specialist, Josero to discuss purchasing a printer and its staff worked hard to help us find a machine that dovetailed perfectly with our processes.”

Phil and his team considered a number of different options before settling on the Anapurna FB2540i LED, a true flatbed press with minimal movement that will print onto any substrate. The quality of the print, the effectiveness of its workflow and the Agfa Asanti software that communicates with the CNC machines, plus the training and support provided by Agfa, reassured Phil that he had selected the right partner. Agfa also introduced RDD to Graeme Williams of Litho Supplies to provide local support and to Graham Clark, Agfa’s applications specialist who visited RDD for a whole day to understand exactly what was required of the machine.

The Anapurna is a high-speed six-colour plus white LED-curable flatbed inkjet press that enables borderless printing on any rigid and sheet material. It incorporates UV LED lamps for curing on heat sensitive materials, such as self-adhesive sheets or stretch PVC materials without deforming the substrate. In addition, Agfa’s Anapurna FB2540i LED comes complete with the Asanti workflow software.

RDD’s Managing Director, Deborah Walker, who has partnered Phil throughout the company’s growth and implemented its operating systems and procedures, agreed that the Anapurna was the right choice.

She said: “It was a sizable investment for us, but Agfa worked closely with us from the start, demonstrating what could be achieved and training Tomasz Ek, our gifted designer, to get the most from the press. Some of our work on cosmetic POS requires tiny tolerances in print, like small halos around cut out plastic circles and the team has worked tirelessly to get the press bedded into its own room and has even created special jigs to ensure its accuracy.

“Our staff creates minor miracles every day and the machines we buy are critical to that success. We are all delighted with the results from our new girl ‘Ana Purna’. We were very happy with both the installation and training from Agfa, so much so, that we are already discussing the acquisition of further kit in the future.”

For further information on RDD Creative, visit:

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