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The rigours of rallying

The rigours of rallying

Richard Keasey, Managing Director of Staffordshire Signs and Graphics, who has been off-road racing for many years, chose 3M’s IJ380 graphic film to wrap his Warrior Indy SSG racecar for its entry into this year’s British Cross Country Championship, despite initially believing that the vehicle’s complex design and punishing race schedule would prove too great a challenge. 

However, when offered the opportunity to work in partnership with 3M to promote its campaign on a national basis, he decided to give it a try.

Accordingly, the team at Staffordshire Signs & Graphics purchased full colour artwork from American specialist website and opted for a combination of full colour 3M IJ380, with complementary clear laminate, and Anthracite carbon fibre grey, all supplied by William Smith. Even the alloy wheels were wrapped to provide maximum effect and, much to Richard’s great delight, he was able to report that not only was the wrap a lot easy to apply than he had expected, it is also coping surprisingly well with the rigours of rallying!

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