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Roland VersaUV still giving extra after eight years

Roland VersaUV still giving extra after eight years

When Beams International installed one of Europe’s first Roland DG VersaUV LEC-540 printer/cutter systems at its UK HQ in 2010 it never dreamt that it would still be using the same machine eight years later to print high-quality packaging mock-ups for Christmas 2019.

Based in Gillingham in Kent, Beams International is a specialist gifting supplier that produces branded gift packs for retailers and for alcohol and food brands. Its designs for this Christmas are already in supermarkets and high-street shops, as it works with its big-name clients months in advance to ensure eye-catching cartons are ready to hit the shelves for busy shopping periods.

To meet this demand, the VersaUV LEC-540 produces up to 170 cartons a week during the busiest times, thus boosting Beams International’s turnaround speeds exponentially when compared to its previous process.

Andy Cooper, the company’s Senior Artworker, explained: “Before the Roland was installed, we’d design a carton, print it onto paper using a large format inkjet printer, and stick the paper onto the card. Now we can print directly onto the final substrate, adding spot UV, embossed and metallic effects, and more. Our VersaUV LEC also has a white ink capability so we can print onto clear stock and labels.

“All in all, our mock-ups are finished to a level that simulates production quality, in around one hour. It’s had a big impact on production speeds and the attraction for our clients is huge. Even now we’re one of very few businesses to offer full-colour mock-ups. The Roland lets us offer that bit extra.”

He added “We bought the VersaUV from Revolution Digital after seeing it at a trade show and felt like a bit of a guinea pig as we were one of the first users in Europe. But it’s ideal for what we do here – it does exactly what we need.”

A course at the Roland Academy in 2011 also helped Beams get to know the system better. Alongside the more compact VersaUV LEC-330, the Roland VersaUV LEC-540 UV printer/cutter offers a host of options on one device, including CMYK and white printing; cutting and folding, varnish and embossed effects and more, on virtually any material. It’s perfect for prototype packaging, proofing and labels, as well as custom large format and speciality graphics.

Commenting on the machine’s age, Andy said: “It’s a lot like a car – as long as you look after it you can expect it to carry on going. Plus the Silver Service package from Roland DG Care is excellent and very good value when compared to third-party services.”

 For further information on Beams International, visit:

 For further information on Roland DG, visit:

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