Room with a view
Specialist fit out contractor Benchworks and leading design group Event Communications appointed BAF Graphics, to support ‘The View from the Shard’, which is located at the top of the iconic building on floors 68, 69 and 72, and is almost twice the height of any other viewing platform in London.
BAF Graphics developed a wide range of visual elements to welcome visitors and guide them along their journey at this unique attraction. At the entrance, 50 light box graphic panels, printed by BAF Graphics directly onto opal acrylic, initiate the visitors’ experience, while other light boxes surround them on various floors and provide wayfinding directions in the shape of cut brushed effect vinyl
On level 33, where visitors take the second of two high-speed lifts to the building’s summit, BAF Graphics has created panels that are connected seamlessly to the floor and feature a quirky street map of London. However, the company’s piece de resistence is achieved at levels 68 and 69, where the reception for the lookout point and the viewing platform itself are situated.
Here, cloudscape graphics, printed to optical clear film, encircle visitors on level 68, while 40 panels produced on a translucent based display material, flow around them on level 69 and the view of London is revealed in a 360 degree perspective, which extends for up to an astonishing 40miles on a clear day.