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SDEA welcomes new Director

SDEA welcomes new Director

After 40 years at the helm, SDEA Director, Lawrence Cutler has stepped down and handed over the reins to Antony Behiels, who has many years experience of the retail display industry.

Previously an SDEA member, Anthony Behiels, who has a comprehensive knowledge of e-commerce, was on the Executive Council for seven years and has thus experienced the Association from a member’s perspective.

Commenting on his new role, he said: “It is with great pleasure and pride that I take over the running of the Association that Lawrence has so expertly managed for the past 40 years.  I have always felt a strong affiliation with SDEA and I am delighted that I can now put all my passion to work for the benefit of our members and the promotion of our vibrant industry.  I am joining at an exciting time as we reach the final development of our new sustainability software, Convert Plus, which will be an invaluable tool for our members.”

Lawrence Cutler, who has been the face of the Association for over four decades and has been instrumental in negotiating numerous successful partnerships for members, commented, “I have thoroughly enjoyed my time guiding the Association through the successes as well as the challenges we’ve faced in the last 40 years.  I am delighted that Antony Behiels has agreed to take over from me as Director as his youthful enthusiasm and intimate knowledge of our industry will make him a vital asset for the Association’s future development.”

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