Select Page

Seacourt consolidates its sustainability credentials

Seacourt consolidates its sustainability credentials
The oxford-based print company, Seacourt, has extended into the wide-format market with the addition of an HP Latex 365 and the creation of a new division to its business, Seacourt XL, while also retaining its green credentials.

Founded in 1946, Seacourt is renowned for its sustainable printing solutions. An exponent of ‘Planet Positive Printing’, its interest in environmental issues has always been central to its operation and purchasing decisions. This approach has resulted in numerous awards, year after year, including three Queen’s awards for sustainable development and, in 2017, it was recognised for being Europe’s most sustainable SME by the European Union.

This forward-thinking company looked to the wide-format print market to add another string to its bow last year. When considering which printer to opt for, the decision was a ‘no-brainer’ for Head of Seacourt XL, Paul Gardner, who explained: “When it came to the large format print options, there was no question in my mind that we were buying an HP Latex printer. At the time, there were no other machines that offered the same environmental credentials. The water-based inks were exactly what we needed to complete our sustainable service offering.

“Our customer base has been built around our eco-conscious thinking; it is at the heart of every decision we make and we’re proud to be a net-zero company. Our factory runs on renewable technology, all our materials are recyclable/recycled, we send zero waste to landfill – it’s an intrinsic value that has had the dual benefit of fuelling our continual growth in our market.”

The HP Latex 365 is available in widths up to 64 inches and prints to a wide selection of substrates, including the sustainable options Seacourt was looking to use. The water-based Latex inks are virtually odourless, removing any concerns of toxicity, while the machine’s high print speed, instant drying and durable output increase efficiency, facilitating same day print and finishing and thus boosting productivity.

This new addition has created the ‘XL’ segment of Seacourt’s business, enabling it to create ‘everything you can think of in the wide-format market’, according to Paul Gardener. So far, using the HP Latex 365, the team has created all manner of items for both external and internal applications, including window graphics, posters, pop up banners, floor graphics, stickers and exhibition graphics.

Seacourt purchased the HP Latex 365 in July 2019 from HP reseller, ADAPT. Paul Gardener enthused: “Adam Booth and the ADAPR team are brilliant; their support and advice – not only during the purchasing process, but also afterward, has been second to none.”

ADAPT is part of the Amari Plastics family, which also includes Vink and Europoint. Customers such as Seacourt are able to buy their preferred products from what is effectively a single supplier, and to enjoy agreed discount levels across all of them – including HP hardware.

Paul Gardner continued: “To date, we’ve had no need for any further HP after-sales support, as the machine is extremely reliable and easy to use. That said, an additional consideration in purchasing the HP Latex was the impressive reputation HP and ADAPT have for customer service, so I have no concerns that if an issue does arise, they will be by our side.”

With thoughts turning to the future, Paul Gardner added: “When considering a project, I always ask myself: ‘Is this the right thing to do?’ and as, in this case, the new HP printer has added to our sustainable approach whilst also extending our product offering, the answer is a clear yes!

“We do have future plans for expansion; it’s my job to find the next opportunity. I’ve noticed a fast progression in the market for eco-friendly inks and materials, so it will certainly be interesting to see what the future holds for planet positive printing.”

 For further information on Seacourt, visit:

For further information on the HP Latex 365, visit:









Leave a Reply

The latest Projects, Features & News

Discover the latest projects, industry news and new products for the UK sign and graphics industry.

Recent Tweets