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Seeing red

Seeing red

With the 150th anniversary of the Canadian Confederation taking place this year, theCommunications Team at Canada House, the UK High Commission, was determined to celebrate the event in style.

Canadian Confederation was the process by which the British colonies of Canada, Nova Scotia, and New Brunswick were united into one Dominion of Canada on 1stJuly 1867 and thus Canada Day has since become a key celebration and a national holiday.

Since the High Commission occupies a commanding position on the edge of Trafalgar Square, the Communications Team decided to create an eye-catching installation to promote the event,whilst also appreciating that with such a momentous birthday anda significantlylonger build up, any promotional materials used to decorate the building’s impressive façade and large windows would be on display for several months.

Enumerating its three main objectives as providing a suitable celebratory commemoration, promoting the anniversary to London’s international audience in an attractive and engaging way and finally, but most importantly, protecting the internal working environment at the High Commission from any disruption or interference caused by the campaign, the communications team selected Contra Vision as its material of choice.


Canadian Embassy

This was an inspired decision, as although Contra Vision window graphics are highly visible from the outside, they also enable those inside the building to have a clear view out. In this instance, since many of the High Commission’s formal rooms face onto Trafalgar Square and offer a delightful view,this was especially important.

The Embassy’s Communication Team commissioned the Somerset-based digital print specialists With Print to produce and install the graphics. No stranger to high quality print, With Print is amongst the region’s best-equipped and most creative print companies and boasts an impressive clientele.

With Printadvised that Contra Vision Performance in a 30 percent transparency provided the best possible option, as it has a proven record and works well with With Print’s hardware, while also facilitating the production of transformational window graphics.

Internally, the unique characteristics of Contra Vision also meant there would be no impediments to the view out to Trafalgar Square.

The end result met the approval of all concerned and the cheerful red graphics are as eye-catching, as they are informative. Best of all though,once the celebrations are complete, the Contra Visioncan be easily and cleanly removed, thus providing the best of all worlds!

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