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SENFA unveils new website and complementary logo

SENFA unveils new website and complementary logo

SENFA, a leading global provider of high quality, digitally-printable fabrics for visual communication and bespoke interior applications, has announced exciting changes to its corporate image and communications.

The company has launched a new website that integrates each of its business units into a single, modern platform that provides a full 360° view of SENFA’s products, services and corporate information. In addition, SENFA has unveiled an iconic new logo and emblem that is inspired by the company’s long and illustrious history.

The new SENFA web site has been designed to integrate the company’s business units into a single platform to help communicate more effectively and proactively with visitors.

SENFA’s Sales & Marketing Director, Eric Gerbault, commented: “SENFA has a very broad range of established products across multiple industry sectors, including sign and display graphics, garment and protective clothing, hospitality and events and interior decoration. Until now, these sectors have had their own web site, which limited the impact of our overarching marketing message and our ability to meet all the needs of our customers. However, the new site provides a unique platform that delivers a comprehensive overview of our entire know-how and all we can do.”

The website, which offers an advanced design and navigation experience for visitors, features a clean, modern font and an intuitive navigation experience. It is adapted and optimised for all platforms, including computers, smartphones and tablets.

Eric Gerbault continued: “This is a website that is truly made with our customers at the forefront. We have included a product finder to make it easier for users to quickly identify the right substrates for specific applications and to ensure they can easily find all the information they need.”

To complement the new web site, SENFA has also unveiled a new graphic identity that includes an iconic logo that draws inspiration from the past. Sandrine Hornecker, Site Director & Deputy Managing Director of SENFA, explained: “Our new logo is a reflection of the knowledge, experience and reputation that has endured for many years and fulfills a unanimous desire within SENFA to recall our origins. We wanted to combine the iconic look of our logo with modern graphics and holographic colours to illustrate our core business know-how and innovation in developing solutions that meet the needs of our customers.”

The new website is live now and a French-language version and members’ area for direct downloads of product data information will follow very soon.

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