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Setting the benchmark for boundary signs

Setting the benchmark for boundary signs


Confirming its long involvement with the traffic signage sector dating back to 1964 when it formed a still thriving partnership with 3M in the production of vinyl-applied road traffic signs, William Smith is now engaging fully with the new Tourist Gateway Signs initiative that has added a new dimension to boundary signs.

This inspirational development was set up in July by the Department for Culture, Media and Sport and the Department for Transport which announced guidelines for the manufacture and installation of new town and city boundary signs that now incorporate full-colour graphics depicting a place of historic or similar public interest aimed at promoting tourism in the UK on the back of the London 2012 Olympics.

Harnessing its considerable design, manufacturing and digital printing capabilities, William Smith is one of the major suppliers of these new Tourist Gateway Signs, with a recent installation on behalf of South Tyneside Council being a good example of the quality of the service now provided to local authorities and town and city planning agencies. Furthermore, for sign companies wishing to participate in the new initiative but as yet lacking the necessary accreditation William Smith, as a fully CE-accredited company, can act on a sub-contractual basis on their behalf.

Compliance with the new standard BS EN 12899-1 2007 covering the requirements for the manufacture and installation of road traffic signs that came into effect on 1 July of this year is just one of the key attributes available. As such, William Smith can provide all of the necessary UK government approvals as well as guidance on the accreditation process for Tourist Gateway Signs.

As the largest UK stockist and distributor of 3M products, the company has direct access to the range of 3M Diamond Grade High Intensity Prismatic and Engineer Grade reflective sheeting products which are used for these signs and which are universally acknowledged to be one of the best performing for this new branch of the road traffic signage sector and offering a lifetime performance guarantee.

Other key advantages that distinguish William Smith from other suppliers include a full in-company production facility, from design through to manufacture (including printing and application of the chosen full-colour digitally printed image) of the finished signs. This capability is supported by a dedicated team of road traffic signage specialists that offers instant advice on every aspect of a Tourist Gateway Signs project, coupled with a long and successful association with many of the UK’s largest local authorities and associated agencies on road traffic signage programmes..

For further information visit: or telephone 01833 690305.

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