Short but sweet!
When Panopus Printing recently created two poster projects for The Garage in London, the fast-moving music world dictated that the colourful adverts only required a very short lifespan.
Accordingly, the specialist print company selected Drytac SpotOn, a printable media designed specifically for easy removal after even the shortest-term installations.
Panopus Printing PRS was originally founded in 1997 as a reprographics supplier for the building sector. However, while it still works with architects and engineers, due to the 2010 recession it decided to diversify into large-format vinyl printing, using its HP Latex 315 printer to produce vinyl signs, stickers and lettering in addition to its very high-resolution reproduction services to fine art, fashion, graphic design, interior design and architecture students at London institutions including Central Saint Martins.
With such strong links to arts and entertainment, Panopus often works with agencies and promoters, and recently completed two projects advertising new material from Dylan and Dorian Electra. These posters were on display at the live music venue The Garage and its sister pub The Grace in Highbury, north London, and by their very nature were short-term.
“We received a request for vinyl posters that could be removed after two to three days,” explained Rayvin Portelli, Managing Director, Panopus Printing PRS. “We had previously experimented with Drytac SpotOn using some samples supplied by Antalis and found them to be ideal for the job – the material was both installed and removed really easily.”
SpotOn printable vinyl film is specifically designed for this purpose. It features Drytac’s unique ‘dot pattern’ adhesive that ensures easy bubble-free application onto a wide variety of smooth surfaces, even by non-professionals, and clean removal at the end of its use. It can also be repositioned and reused if stored correctly. The 100µ (4 mil) film, available in clear matte, white matte and white gloss versions, is compatible with all solvent, eco-solvent, latex and UV inkjet printing technologies.
Panopus has also used the media for a sound and art installation at Lloyds Banking Group’s London Wall building. Caribbean Takeaway Takeover: Identities and Stories commemorates and celebrates the lives of twelve pioneers from the Windrush Generation, and features a life-size replica of a shopfront created by Panopus on Drytac SpotOn.
Rayvin Portelli has other plans for other Drytac products. He revealed: “I’m looking forward to using ReTac Textures for more projects. It’s beautiful stuff to apply, remove and reuse, which makes it a great choice for POS applications.”
For further information on Drytac’s products and services, visit www.drytac.com