Select Page

Signs 24-7 wins high street regeneration project

Signs 24-7 wins high street regeneration project
Mid-Cheshire based signage specialist, Signs 24-7, has been appointed to deliver a comprehensive window graphics project by Cheshire West and Chester Council.

As part of a re-opening programme that the local authority is working on with partners to support and accelerate economic recovery in the borough, the project is being facilitated by the Government’s ‘Welcome Back Fund.’

The main aim of the scheme, which will initially be rolled out across Chester, Ellesmere Port, Northwich and Winsford, is to make high streets, towns and the city centre look great.

In line with this, empty commercial units will be brought to life with eye-catching designs and murals (typified by those shown above), to help connect visitors and residents with the places they live, work and spend leisure time.

This is part of a programme of work to help drive footfall, raise dwell time and increase local spending with retailers, hospitality, accommodation, leisure, cultural and visitor economy providers.

Signs 24-7 is responsible for all aspects of the project, including the initial site surveys, creative idea generation, design, and artworking, as well as the manufacture and installation of the vinyl designs across many different locations.

The work was awarded following a competitive tender process and comes only a few months after the company delivered a COVID-19 high street recovery project on behalf of Halton Borough Council.

All of the designs will be rolled out later this autumn and Director at Signs 24-7, Wendy Batey-Gray, is delighted that the company is aiding Cheshire West and Chester Council in its mission to help the county bounce back from the pandemic.

Wendy said: “We’re delighted to be working with the Council on this project. Our team all live locally and we are incredibly passionate about Cheshire, so to play a part in the borough’s recovery through this scheme is really rewarding.

“We can’t wait to collaborate with the council’s regeneration teams and help to bring their vision to life. It’s so exciting to be involved in the project from start to finish.”

Cllr Richard Beacham, Cabinet Member for Inclusive Economy & Regeneration at Cheshire West and Chester Council said: “It’s heartening to see that in towns across West Cheshire, people are returning and footfall is rising closer to that of pre-pandemic levels. We are also seeing new independent shops opening and there is a definite appetite from shoppers who are looking to try interesting new things.

“The pandemic has clearly had a major effect on the whole country and it has obviously meant closures of the large chains that previously dominated our high streets. However, initiatives like this are part of the actions we can take as a council to ensure that a closed shop still has an interesting frontage that can help to lift the appearance of the area for other local businesses and local people can do their bit to help the recovery by spending time on their local high streets with friends and family to ensure that Cheshire’s high streets continue to thrive.”

The Welcome Back Fund is funded through the European Regional Development Fund and is managed by HM Government.

For further information, visit:


Leave a Reply

The latest Projects, Features & News

Discover the latest projects, industry news and new products for the UK sign and graphics industry.

Recent Tweets