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Something fishy

Something fishy
CMYUK’s Creative in Residence Live (CIRL) graduates were chosen to refresh the interior décor for Epson’s demonstration facility at its UK headquarters in Hemel Hempstead.

Epson, one of the headline sponsors of CMYUK’s CIRL initiative, briefed graduate designers Keely Russell, Evie Venables, and Sarah Willcocks to design wallcoverings, T-shirts and baseball caps for demonstrators and customers.

Each of the graduates produced several designs for digital wallcoverings, T-shirts and baseball caps following a brief that requested a Japanese theme, reflecting Epson’s corporate roots.

Polly Chapman, Epson Channel Marketing Manager said, “Having seen the high-quality designs that the graduates had been producing, we were confident that they would deliver a variety of designs to choose from, that would also demonstrate the Epson print capabilities. In fact, they more than exceeded our expectations, and it was very difficult to choose a winner.”

After careful consideration, Epson chose Keely Russell’s wallcovering design depicting an aquatic scene and featuring pictorial elements with tonal surface effects. The artwork was created using painterly drawing skills and then digitised, following which, the design was recoloured, customised and printed on Epson printer technology.

In addition, garment designs from all three graduates were also selected to be made up into demonstrator workwear and customer merchandise.

Upon learning that her designs had been picked for the Epson’s HQ Demonstration Centre, Keely Russell said: “It was such a surprise to learn that my design had been selected and I can’t wait to see it installed1”

Debbie McKeegan, CMYUK’s official partner and education lead for the CIRL project, commented: “The Epson Design brief presented a live commercial opportunity for the graduates. Working with industry professionals on a short timeline presented some creative challenges all of which the graduates overcame.”

Robin East Group Commercial Director at CMYUK concluded: “Epson has been a very enthusiastic and hands-on sponsor during the CIRL initiative and we have been very grateful for its contribution. Offering our three graduates the chance to respond to such a high-profile brief demonstrates the depth of Epson’s commitment to the CMYUK Creatives in Residence Live project. All CIRL graduates have contributed design assets to Epson’s demonstration facility and being able to add this experience to their CV and portfolios is very valuable indeed.”

Keeley is pictured above receiving her winner’s certificate from Epson’s Rob Weissenberger.

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