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Specialized Signs aims for the double with HP

Specialized Signs aims for the double with HP

Specialized Signs has consolidated a period of investment with the purchase of an HP Latex R1000 – a highly versatile printer, which, it predicts, will help it double its business.

Established in Edinburgh in 2009 by Managing Director Graham Sim, Specialized Signs has significantly increased in size and scope year on year. Having tripled its business during the last five years, the company is now pursuing the ambitious aim of doubling it again within the next five and, to this end, it has recently employed its third project manager and first dedicated salesperson. It now employs 24 people and runs 12 fleet vehicles, operates nationwide and its clients range from multinationals, including hotel and gym chains, to independent restaurants and shops.

Around ten months ago Specialized Signs installed a CNC cutting machine to automate its previously manual finishing processes and accordingly, it realised it also needed a new printing system too. Graham Sim explained that he had been researching flatbed printer options for four or five years, before finally deciding that the HP Latex R1000 was the ideal solution.

He said: “No other machine we looked at could reach anything like the same ROI as the HP R1000, in terms of its speed of delivery, quality of output, purchase price and ink costs.

“Previously, we had been printing onto vinyl and applying it manually to signboards, but now that we can print directly onto substrates we are making substantial cost savings on both vinyl and labour. The quality is also better, as the aesthetic appeal of vinyl application is nowhere near as good as the direct-printed work we achieve on the HP R1000.”

Designed for growing businesses with investment and space constraints, the versatile HP R1000 printer offers a single set of inks for use on a wide range of flexible and rigid media to produce a wide range of applications, including retail displays, outdoor signage, window graphics, events and exhibition graphics, and décor.

As an existing user of HP Latex 570, Specialized Signs also enjoyed other benefits from its investment in the R1000.

Sim continued: “The R1000 is a hybrid machine that facilitates printing both directly to substrate and on roll media too, which provides a useful backup in the case of any downtime for our roll-fed HP Latex 570.

“Furthermore as both HP machines use Latex ink, compatibility in terms of both colour consistency and eco-friendly credentials, is assured.”

Specialized Signs purchased its HP Latex R1000 from authorised HP reseller ADAPT and Sim enthuses that its service has been excellent. He said: ADAPT’s engineers are very knowledgeable and they have been extremely helpful with advice whenever we have needed it.”

He concluded: “The R100 is a beast of a machine and we’ve seen fantastic results so far. – I’m sure that it will also help us to achieve the results and growth we are aiming for over the next year.”

For further information on Specialized Signs, visit:

 For further information on the HP Latex R1000, visit: www,

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