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Stickerdrops rallies support for local NHS staff

Stickerdrops rallies support for local NHS staff

Upon discovering that frontline healthcare staff at his local hospital was self-funding additional items of PPE, Dave Fowler the owner of StickerDrops took matters into his own hands, by producing supportive stickers and donating all of the profits to the hospital’s fundraising charity.

Employing the popular, adapted NHS logo that incorporates the superman motif, Fowler artworked a design and, using the company’s Mimaki CJV150-130 printer/cutter, produced the kiss and die-cut easy-peel decals on matte vinyl. With the decals already available on the stickerdrops.co.uk website, the company is already bolstering the coffers at Dorset County Hospital in Dorchester, with all profits from sales of the 160mm long decals helping to boost the fundraising efforts that support purchases for the staff that need to be actioned quickly.

Fowler explained: “We were saddened to hear that, upon the adoption of full PPE, staff on the hospital’s maternity ward were unable to use their existing lanyards, which hold their pass cards,” They personally sourced retractable belt clip reels and we assisted them by supplying a small printed branding sticker, but it made us think about how we could help them out a bit more.”

Stickerdrops, and its fellow business Cocoa Media, invested in Mimaki print and cut hardware several years ago through authorised Mimaki reseller partner, printMAX in order to add additional revenue streams to the business. Now a key element of the operation, Stickerdrops’ stickers are used world-wide in applications as varied as deep-sea dive tank marking, promotional decals for scooter clubs and bespoke food and beverage product labeling,

Fowler continued: “We previously bought digital print in from trade suppliers but since acquiring the Mimaki kit, we’ve found that having our own in-house facilities has opened many doors for us.

“There’s no denying that we’re all in a very challenging situation at the moment, but we’re pleased to be responding to the needs of local businesses that are in turn, finding new ways of working.”

One such example is the fishing fleet in the company’s hometown of Weymouth. With limited national distribution available for its catch, the fish merchants have teamed up to operate a local service for individual customers to buy their produce.

Fowler confirmed: “This quick change required new signage, social distancing markings and vehicle liveries and we were very happy to respond to, and assist with, their creative thinking!”

NHS stickers are available to buy online and are a great way to show support. Fowler succinctly sums the project up thus: “We wanted to say thank you, raise funds and show how we feel about our frontline NHS staff.”

For further information on Stickerdrops, visit: www.stickerdrops.co.uk

 For further information on Mimaki’s full product portfolio, visit: www.hybridservices.co.uk

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