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The Emmerdale bus takes pride of place

The Emmerdale bus takes pride of place

The recent Leeds Pride parade featured an open-top double-decker bus especially wrapped for the occasion by the team behind Emmerdale’s on-screen graphics using Drytac easily removable self-adhesive materials.

The Scenic Design Department within the Yorkshire-based soap, part of ITV Studios, installed a new Roland TrueVIS VG2 printer/cutter in summer 2019. The device was purchased from Sabur Inks, which also supplied a quantity of Drytac SpotOn for use with the new system. This 4 mil (100µ) high-quality, ink-receptive printable vinyl is enhanced with Drytac’s innovative ‘dot pattern’ adhesive that enables simple, bubble-free application and, crucially, easy and clean removal.

These features are ideally suited to the work done by the Emmerdale in-house graphics team, which works with both the Art Director and Production Director to design and produce all of the printed work that is seen on-screen, including sets, retail signage, advertising posters, vehicle graphics, menus and paperwork handled by the actors, and beer pumps in The Woolpack pub. This work has to be of high quality as it will be seen by millions of viewers, but at the same time, completed quickly, and is typically very short term.

Ian Sykes, Graphic Artist at ITV Studios, explained that he visited the Sign and Digital UK exhibition in April 2019 to see samples of suitable products.

He said: “Our graphics are often only in place for a day, or a week at most, and are often applied over existing signage or vehicle graphics that must remain intact after ours are removed. We went to Sign UK in search of a low-tac and removable product, and several people recommended Drytac SpotOn, so when we acquired the new Roland printer it was an opportunity to try it out.”

The ITV team’s first project using SpotOn was not an on-screen display but the Emmerdale-sponsored Pride bus, which took to the streets of Leeds last August in temperatures of up to 28ºC. As this was a sightseeing bus hired for the event, its existing graphics had to remain undamaged after the temporary graphics – the LGBT+ rainbow flag with the Emmerdale and ITV logos – were removed afterwards.

Ian continued: “We used 3m x 1,300mm sheets of Drytac SpotOn to cover virtually the entire bus with graphics and the best thing was the SpotOn product left the existing graphics underneath completely intact so that it could revert to its normal routes without any further work at all, thus fully living up to its reputation for speedy and clean removal. We wouldn’t hesitate to use it again!”

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