The Great Gatsby Experience
Outdoor media owner Applied Media joined forces with specialist print service provider QPS to deliver eye-catching graphics promoting the film launch in London
QPS used Fujifilm’s Acuity Advance HS media to produce 46m2 of specialist material for high quality and hard wearing flooring to transform London’s Oxford Circus Underground Station into a Great Gatsby experience, as part of the film’s promotional campaign.
Larry Walsh, Business Development Director at Applied Media, commented: “QPS printed 46 m2 of our specialist material on their Fujifilm Acuity Advance HS. The flooring covered nine metres of the tunnel in Oxford Circus station, which perfectly matched the wall coverings and graphics applied on the ceiling, to create an engaging, 360° film-led experience for all passengers passing through this busy station.”
For further information visit: www.fujifilm.eu/eu/products/graphic-systems/,or www.youtube.com/FujifilmGSEurope
