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The IPIA set to energise the print industry

The IPIA set to energise the print industry

The IPIA is at full charge as it energises the print industry


With the UK print industry continuing to go through a sustained period of rapid structural change, characterised by both growth and consolidation in different sectors, the IPIA is reporting that there is a growing trend of strong membership engagement across its initiatives and events. 

Mike Roberts, Chairman of the IPIA Council and Managing Director of PMG, explained:   “The signs are very good for the print industry in the UK. Despite the political backdrop over the last two years, we are seeing amazing positivity and levels of engagement on the ground.”

He continued: “Whether it is our conferences, networking lunches, our publications, or usage of our business and marketing services, we attracting great attendance and interest.

“In particular our EPIC conference on July 3rd has seen a groundswell of support from the print industry, as its primary aim is to educate major print buyers from across the UK about the technical capabilities and strength of print as a channel to market, especially when it is used as part of a fully integrated communications strategy.”

Delegates to EPIC will also hear from world leading marketers, who will help them to revaluate their own business strategy, as well as giving them insight into how they can solve their customers’ challenges more effectively.Roberts concluded: “A key factor is that the print industry is now starting to see itself as a creative sector that provides solutions to communications challenges, versus being a production led industry that leaves the thinking and creativity to the customer.”

Marian Stefani, IPIA CEO commented “The IPIA is delighted to be working hand in hand with members, industry bodies, and the trade media to reach out and drive an initiative that is based on collaboration for the greater good of all those involved in it.

“We are the only association that is really reaching out to the buyers and end-users of print – marketers in brand and agency. As such we are opening up conversations and bridging the gap that existed between the two sectors, so each has a better understanding of the other’s needs.

“We urge everyone working within the print sector to investigate EPIC (epicthinking.net) and come along if possible so that they can be inspired to solve some of the fundamental challenges facing our sector, network with print buyers and their peers, hear from disruptive thinkers on how to provide added value for customers, and come away energised to create positive change in their businesses.”

For further information visit: www.ipia.org.uk

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