Tristar Printers use a DYSS cutter to add value
With the small-format litho industry becoming increasingly crowded and competitive Tristar Printers re-aligned its business strategy in a concerted effort to add value for its customer base.
This resulted in the Blackburn-based company increasing its area by 40 percent and adding a large format print department, equipped with a Canon Océ Arizona flatbed printer and a DYSS X7 digital cutter from AG/CAD.
Commenting upon the change of direction, Tristar Director, Abu Ahmed said: “During the recession, the industry became very price oriented and in order to thrive we realised that we had to extend our capabilities and become a one-stop solution provider. Our main aim was to find new ways to create value for the customer and the DYSS and Océ combination have certainly helped us to do that.”
Now, Tristar has invested over £300,000 in large format and finishing hardware and has also recently recruited a new graphic designer, a large format sales person and a general print salesperson.
The transition from litho to large format digital printing has seen the company complement its traditional offering of brochures, booklets and school and college yearbooks with large format work that includes everything from signage and POP displays, to wall-art and box-board furniture, all of which are manufactured on the new DYSS X7-1624C SuperHead digital cutter and printed on the Océ Arizona 1260GT.
Abu Ahmed continued: “The Arizona has a 2.m by 1.25m bed size and prints directly onto a wide range of substrates, including card, wood, Dibond, Foamex and more. All of these materials can be processed on the DYSS X7 with its powerful SuperHead that features a router spindle for cutting tough materials, as well as tool slots for a variety of knife and creasing/scoring tools.
“The Océ and DYSS combination is winning us huge amounts of new business and it’s particularly pleasing to see our existing small-format customers taking advantage of our new capabilities. The large format department provides these customers with a ‘one-stop-shop’ for all of their print and packaging needs. In addition, we are receiving enquiries and winning new business from retailers, signmakers and other small companies.”
Tristar’s versatility and diversity have expanded exponentially since the arrival of the DYSS and Océ. Referring again to the impact of the large format division, Abu Ahmed observed: “We’re an established small format business with a history that dates back to 1982, but suddenly, the large format work has grown to account for 30 percent of our turnover; we’ve even employed skilled fitters that are on-site installing commercial projects for our customers.”
The digital cutter sector is particularly competitive, but Tristar was confident in its selection of the DYSS X7-1624C SuperHead cutter, with Abu Ahmed citing the machine’s robust and heavy-duty build, coupled with the quality of its output as just two of the many advantages it offered. He said: “In addition to this, AG/CAD provided an extensive warranty period, which gave us greater confidence as to the X7’s reliability and performance.”
He added that the fact that AG/CAD also supplied the comprehensive KASEMAKE CAD software was a further bonus, saying: “We bought a suite of in3D design software for our design department. Operating within the KASEMAKE CAD suite, it is a powerful 3D environment visualisation and animation tool that enables us to build virtual 3D environments, such as supermarket aisles, shelf units or even a complete store. We can then place our products into this 3D space. The software also allows for mocking up and visualisation of exhibition stands, signage and shop-fitting projects. KASEMAKE offers extensive import and export facilities that enable it to seamlessly interact with in3D, whilst the comprehensive exchange formats for files, such as PDF, AI, CF2, DDES, DWG, DXF, HPGL and EPS, deliver complete transparency and conformity.
“Added to this, KASEMAKE has hundreds of parametric resizable design templates, thus enabling us to quickly design sweet boxes for schools and seasonal packaging. Further, the combination of KASEMAKE and the K-CUT vision system also enables us to design backdrops for shopping centres, create box-board furniture and even produce loyalty cards for the retail sector. The synergy between the Arizona RIP and the K-CUT vision system facilitates highly accurate cutting, regardless of the material being used. We are cutting a lot of E-Flute corrugated, folding box-board, 3mm and 5mm thick Foamex, 5mm and10mm thick acrylics and also Dibond. The DYSS X7 has the software, precision, build quality and powerful cutting head to handle everything we run through it with ease – we couldn’t have chosen a better machine!”
For further information on Tristar Printers, visit: www.tristarprinters.com
For further information on DYSS cutters and KASMAKE software, visit: www.agcad.co.uk