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Visitors display strong buying intent at FESPA Mexico 2017

Visitors display strong buying intent at FESPA Mexico 2017

Both exhibitors and visitors have hailed FESPA MEXICO 2017, which took place on 16th-18th November 2017, a success.

The event attracted 8,880 individual visitors, the majority of whom were from the host country. Exhibitors also commented positively on the international representation at the show; the top five countries for visitor attendance outside of Mexico were USA, Colombia, Costa Rica, Ecuador and Peru.

Exhibitors also acknowledged the high calibre of visitors at the show. 61 percent of attendees held senior job positions, with 90 percent of attendees involved in the final decision making process. Senior decision maker attendance increased compared with FESPA Mexico 2016, highlighting the role the event plays for sign and print companies making strategic and purchasing decisions.

Purchasing intent was also high with visitors. 42 percent of the visiting audience had a budget of $100,000 or more to invest, compared with 37 percent of the audience in 2016 and one in three visitors planned to invest during the show, with a further half of visitors intending to invest within six months.

Commenting on the show, Michael Ryan, Group Exhibition Manager, FESPA said: “We’re delighted with the success of FESPA Mexico 2017. After re-scheduling the exhibition due to the earthquake on 19th September, it’s fantastic that so many visitors came to Mexico City for the event. FESPA Mexico is always a vibrant and upbeat show and this year’s offering was no different. Exhibitors commented positively on the quality of the visitors in attendance, which shows the value that regional and international visitors place on FESPA Mexico as a platform for seeing the latest technology and products.”

The World Wrap Masters Mexico competition also returned to the exhibition, with Victor Cruz Urbina from Mexico City taking first place. Victor, a professional independent installer with more than 12 years’ experience in vehicle wrapping, as well as interior décor for retail, said: “Having achieved third place in 2014, winning this year is evidence that I am improving in what I do. The World Wrap Masters Final in Berlin in May 2018 will be hard, as in Europe there are highly skilled vehicle wrappers. However, in Mexico there is also a good skill level that will help me prepare for the final, as well as in my day-to-day job.”

FESPA Mexico 2018 will take place from 19th-21st September at Centro Citibanamex, Mexico City.

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