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When Quality Matters

When Quality Matters
Renowned London-based American artist, Loreal Prystaj, is using Phototex self-adhesive fabric as a key component in her new and unique art installation, which runs from May 7th to June 26th, in Islington at No.20 Arts.

The installation is an immersive kitchen space that Loreal invites the viewer to consume and to be consumed by its sights, scents, and sounds.

“As I was developing this piece, I knew that Phototex was the material I needed for the wall covering,” said Loreal, who first used this fully recyclable, self-adhesive fabric over a year ago for her degree show at the Royal College of Art (2019).

“Phototex was like nothing I had used before. It is very easy to apply, remove and then reapply. This is so important to me as it is hugely frustrating to work with products that allow no margin for trial and error. What I love about Phototex is that I can quickly remove bubbles and creases and, if it has been installed slightly crooked, it is very easy to remove and replace exactly as I want it.”

She added: “Phototex is really strong and doesn’t tear like actual wallpapers or stretch like most vinyls. As a photographer who relies 100 percent on photorealistic reproduction, this is absolutely vital and a key reason why Phototex is so important to my work.”

Phototex has a receptive coating that facilitates hugely detailed inkjet printing and produces vibrant and striking finished images. The unique, patented adhesive allows for fast, easy application and it can be removed and re-applied without leaving any residue or damage to the surface.

The exhibition, Around the Table, will run from May 7th until June 26th at Islington No.20 Arts.

Loreal concluded, “I am very thankful to Landor UK for helping me with this project. As an artist, I want to use products that maximise the impact of my work, but this is not always possible because of budget and availability. Landor has been so helpful in making this material accessible and affordable for me, which I believe is vital to the success of this installation! I am really looking forward to having my work exhibited in a physical show – after a year where exhibitions were online and artworks were only seen through a screen – I am excited to invite people to come and enjoy the installation.”

For further information on the exhibition, visit: www.no20arts.com

For further information on Phototex, visit: www.phototex.co.uk

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