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William Smith now stocking Avery’s sustainable wrap media

William Smith now stocking Avery’s sustainable wrap media
William Smith is now stocking Avery Dennison’s new SP 1504 Easy Apply, a premium digital print film that is the latest addition to William Smith’s ever-expanding sustainable print portfolio.

PVC-free and specially designed to provide a more environmentally friendly option while still maintaining the same standard of performance, SP 1504 EA offers excellent printability and high 3D conformability when wrapping even the most demanding vehicle shapes, as it uses air egress technology to help eliminate wrinkles and bubbles.   It is free of chlorine, phthalates and other halogens, thus greatly reducing the emission of volatile organic compounds (VOCs). Furthermore, it is easily repositionable due to Avery Dennison’s Easy Apply technology and low initial tack, meaning fewer hands are needed to complete a full wrap.

Suitable for use both indoors and outdoors, SP 1504 EA can be used for a wide range of applications, including custom designs for private vehicles and branded fleet wrapping, as well as interior or exterior signage. In order to protect the design, it is highly recommended that users finish with a clear, PVC-free overlaminate, such as the DOL 6460 Gloss.

Outstanding image quality can be achieved when using a wide range of printers and ink technologies, including (eco-) solvent, latex, and UV inks. SP 1504 EA offers up to 10 years durability unprinted, and six years of printed outdoor durability when used for vertical applications. It is covered by the ICS Performance Guarantee for end-user peace of mind.

For further information on Avery Dennison’s sustainable print portfolio, contact William Smith today on telephone 01833 690305, or via e-mail at:

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