A winning streak
ICON stablemate McKenzie Clark has won two categories at the annual 2013 VM & Display awards, which provide a window into the creative world of visual merchandising and display.
Now in its ninth year, the competition attracted more than 400 entries across 18 different categories. McKenzie Clark was the winner in the ‘Best non-fashion retail concept’ for its work with Ferrari, in conjunction with ICON, Feonic, Gensler and George Singer and was awarded a similar accolade, for the second year in succession, in the ‘Best use of Instore Graphic’ category, for its work with French Connection.
McKenzie Clark’s Managing Director, Graham Clark said: “I’m very proud that our work in retail is achieving recognition from our peers and clients in this key business area. Retail is such an important sector for our business and is also a market where anything less than the best is just not good enough.”
McKenzie Clark and ICON were invited by architectural practice Gensler to partner in the RIBA Regent Street window project in April 2013, and created an eye catching window scheme for the Ferrari Store. The concept, ‘Heart and mind’ used Ferrari’s iconic brand values as the inspiration for a window scheme that was covered in printed metallic silver vinyl featuring contrasting line drawings from Ferrari’s visual archive. 1300mm apertures cut in the two primary windows showcased 3D models of a heart and a brain (created by model maker George Singer), which were illuminated with programmable LED lighting, whilst two smaller windows featured 58” high definition plasma screens, using new NeoPDP technology to provide constantly changing content.
French Connection approached McKenzie Clark to assist with its launch of a new accessories range at its flagship stores in Oxford Street and Regent Street. The images were part of French Connection’s AW13 ‘From sketch to store’ campaign and were used to cover several giant flight cases, made especially for the launch, which also doubled as shelving that displayed the products both in the windows and inside the stores.
For further information visit: www.icon-world.com and www.mckenzieclark.co.uk