Write From The Heart spreads the Valentine’s Day love
Valentine’s Day is all about showing loved ones you care with thoughtful gifts and now, thanks to easy-to-use digital printing, it’s easy to add an extra element with personalisation.
As a specialist in personalised gifts, Write From The Heart is busy with Valentine’s Day orders for customised photographic keepsakes, which include everything from photo blocks to phone cases, cushion covers to clocks.
Kirsty Ibanez Prankerd, Managing Director of the small family business explained: We create designs exactly how our customers, who order via our website, require, so we change text, colours and more on our items.”
When Chepstow-based Write From The Heart was first established four years ago, work was outsourced to print businesses using large format flatbed printers, machines which, Kirsty says, ‘were way out of our budget and we just didn’t have the space for’. Moreover, delivery times were around two weeks, not ideal for last-minute gift orders ahead of dates like February 14th.
Advice from industry supplier Xpres led Kirsty and her team to explore the versatility of the Roland DG VersaUV LEF-300 UV flatbed printer, which can print directly on to a huge range of materials and 3D items up to 100mm thick. ECO-UV inks in vibrant CMYK, bright white and even gloss, which can be applied in layers to create special effects and textures, make details stand out on a plethora of products.
Kirsty continued: “Our best-selling product is the 30cm acrylic clock and we felt that the LEF-300 was the best machine to print this item. Since purchasing the Roland machine we have cut our delivery time down from 14 working days to just three to five working days, which has really helped to increase sales; we are now able to work right up until Christmas, Mother’s Day and Father’s Day, our busiest times of the year, which has resulted in a massive increase in our turnover. We gain an average 30 extra days of sales during these periods, which so far this year has turned over in excess of £130,000.”
She added: “The machine is perfect for small businesses who are looking to fulfil more orders, but possibly don’t have the space or the money to invest in large flatbed laser printers. It’s great for start ups!”
For further information on Write From The Heart, visit: http://www.writefromtheheartkeepsakes.co.uk/
For further information on the range of products Xpres supplies, visit: https://www.xpres.co.uk/