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Zeta LED technology lights the way at Westgate Oxford

Zeta LED technology lights the way at Westgate Oxford

Wayfinding consultant FRA selected Zeta Specialist Lighting’s UK designed and manufactured Light Guide Panel as the most flexible, energy-efficient solution to deliver optimum illumination for new wayfinding signage at the £440 million Westgate Oxford retail and leisure destination.

The Westgate Oxford development is anchored by a John Lewis flagship store and has over 100 retail units and a garden roof terrace with restaurants and cafes. As a specialist in its field, FRA designed a wayfinding scheme designed to capture visitors at all entry points to the 800,000 sq. ft. open shopping centre, which comprises a series of streets, spaces and squares.

By analysing and mapping journeys, FRA plotted the optimum location for each of the eleven 800mm x 3000mmfull-size totems, plus five smaller totems measuring 500mm x 2400mm, which seamlessly guide shoppers through horizontal and vertical routes, and include centre directories and finger points at key decision nodes. To ensure the signage quality was consistent and seamless throughout the development, FRA worked closely with specialist sign companies, IS Group and Ascot Signs.


Westgate shopping centre
Westgate shopping centre

For FRA, key criteria included ensuring the signage was effective and user-focussed, the information contained succinct and consistent, and that the overall design reflected the brand ethos. The ability to illuminate the totems in order to enable visitors to read information at all times was an important factor and it turned to LED and solar lighting specialist Zeta for a cost-effective, energy-efficient solution.

Zeta’s Light Guide Panel (LGP) is a flexible, space saving and easy to install solution to deliver optimum illumination across a variety of signage applications. Each LGP is made from the highest quality acrylic and features a unique grid pattern specifically designed to deliver shadow free illumination and uniform light distribution, ensuring optimum performance.

The Zeta Light Guide Panel, which features an ultra-slim profile starting from just 6mm, is available in bespoke sizes and comes with single or double sided options.

For further information on Zeta Specialist Lighting, visit:

For further information on FRA, visit:

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